Most writers think the only way to grow is to “go viral.”
One big post. Thousands of new readers overnight.
But here’s the truth:
Viral posts are like lottery tickets. They spike, then fade.
Real growth is built in the shadows:
Showing up daily in Notes.
Restacking other writers.
Replying to readers in comments.
Publishing consistently—even when it feels small.
It’s boring. It’s unsexy.
But boring compounds.
Stop chasing virality. Start stacking visibility. That’s how you grow a Substack that lasts.
You’re up
What’s one boring growth move you’re willing to commit to this week?
Drop it in the comments—I’ll feature a few in Friday’s post.