A retirement wave is building across Main Street, and it could hit harder than most people realize.

Entrepreneur recently highlighted the coming “silver tsunami” in small business: nearly half of small-business owners are 55 or older, only about half have a succession plan, and small businesses employ more than 62 million Americans while generating about 43% of U.S. GDP. That means this is not just an owner problem. It is a jobs problem, a local-economy problem, and a financial-resilience problem.

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That is also why this matters so much for RTM readers.

A lot of people still think of business ownership as something reserved for rich investors, serial founders, or people with a perfect startup idea. But the next decade may offer a different path: buying an existing business that already has customers, cash flow, and real demand.

That is where Codie Sanchez’s recent framing is useful. In a 2025 video, she argues that Boomers are ready to sell and that a massive amount of private business value is set to change hands. Her basic point is simple: a lot of older owners will exit, and younger buyers who are prepared may have a real opening.

’s Take

The silver tsunami is not automatically a gold rush.

Some of these businesses will be real opportunities. Others will be owner-dependent traps. Some will have loyal customers, repeat demand, and solid margins. Others will look good on the surface but fall apart the minute the owner leaves.

That is the part many people miss.

When people hear about retiring business owners, they imagine easy deals and cheap acquisitions. In reality, the transfer of ownership can go a few different ways.

Some businesses will close because no buyer appears. Some will stay in the family. Some will sell to employees, competitors, or private buyers. And some will become attractive opportunities for regular people who take the time to learn what makes a business transferable in the first place.

That last part matters.

A transferable business is not just “a business that makes money.” It is a business that can survive a handoff. It has systems. It has repeat customers. It has documented processes. It is not held together entirely by the founder’s memory, relationships, or personality.

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That is why the silver tsunami is really a control story

For workers, it means local employers may disappear if succession fails. For communities, it means useful neighborhood businesses could vanish. For buyers, it means there may be more openings to buy established “boring” businesses that throw off real cash flow.

In other words: this is both a threat and an opening.

If you are worried about layoffs, inflation, or the fragility of depending on one paycheck, this trend deserves your attention. Not because everyone should rush out and buy a business tomorrow, but because the old path of waiting for total career stability is looking weaker. More people may need to think like owners, not just employees.

That does not mean chasing hype.

It means getting smarter now.

Here are four practical moves to make

First, start paying attention to the kinds of local businesses people always need. Home services, maintenance, cleaning, light industrial, auto-related services, pet services, landscaping, niche B2B services, and certain community staples may be more interesting than trendy startups.

Second, learn what makes a business transferable. If the owner does everything, nothing is documented, and all relationships run through one person, the risk goes up fast.

Third, build a simple acquisition thesis before you ever look at listings. Know the kinds of businesses you would want, the size range, your skills, and the lifestyle you actually want.

Fourth, treat this as a long-term financial-resilience trend, not a quick-win side hustle. The opportunity is real, but only for people willing to study cash flow, operations, and transition risk.

The bigger issue here is not just whether Boomers are ready to sell.

It is whether the next generation is ready to buy wisely.

Because if millions of owners exit without successors, the country does not just lose businesses. It loses jobs, local capacity, and another layer of economic stability. But if more people get serious about learning how these deals work, the silver tsunami could also become one of the most important ownership openings of the next decade.

Source note: This post was inspired by Entrepreneur’s reporting on the silver tsunami in small business and Codie Sanchez’s recent commentary on Boomer-owned businesses coming up for sale.

Solopreneurship is freedom… until it turns into isolation.

And when you’re doing everything yourself, isolation isn’t just “a feeling”—it becomes a business risk:

• slower decisions

• more burnout

• less momentum

• fewer opportunities

I just published a practical guide on RunTheMoney.com:

Community for Solopreneurs: A 30-Day Plan

A few takeaways I keep coming back to:

1) Community isn’t visibility. It’s continuity.
Real community shows up consistently, not just when you post a win.

2) Small circles beat big networks.
You don’t need 10 Slack groups. You need 5–12 real people who sharpen your thinking.

3) If it doesn’t lead to action, it’s not community. It’s content.
The goal is fewer, better relationships—and a simple rhythm that keeps you moving.

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Inside the full piece, I included:

• a week-by-week 30-day plan

• two DM scripts you can steal

• boundaries to avoid “networking noise”

• a quick scorecard to test if your community is real

Quick question (reply and tell me):
What’s your biggest challenge right now as a solopreneur—is it isolation, accountability, or finding the right people?

Leave a comment

If you reply, I’ll share one practical next step based on your situation.

(And if you want to be a source for future RTM stories, reply with your niche + one strong quote and I’ll add you to the bench.)

Most people don’t need more “money content.”

They need a plan that works in real life.

Inflation is still squeezing budgets. Careers feel shakier than they used to. And a lot of smart, hardworking people are realizing the same thing:

One income stream isn’t a strategy anymore.

That’s what Run The Money (RTM) is here to help with in 2026—clear, practical steps to build financial resilience and more options without turning your life upside down.

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What RTM will help you do in 2026

Here’s what you can expect from this publication:

1) Get layoff-ready (without panic)
We’ll cover simple moves that buy you time and reduce stress:

• building a runway fund

• what to do first if income drops

• how to cut costs without wrecking your lifestyle

• how to protect your household cash flow

2) Increase your income in realistic ways
Not “start a 7-figure agency.” More like:

• side hustles that fit a busy schedule

• monetizing skills you already have

• packaging knowledge into something useful

• finding high-leverage opportunities (without getting scammed)

3) Upgrade your career security
The fastest path to stability is often increasing your value:

• practical reskilling (especially modern tools, including AI)

• communication + leadership leverage

• how to stay employable in a shifting job market

4) Beat inflation with smart, boring moves
No gimmicks. We’ll focus on:

• spending decisions that compound over time

• simple investing concepts for normal people

• how to think clearly about debt, savings, and risk

5) Build “options” money
Not for flexing—for peace of mind:

• an emergency buffer

• an “exit plan” fund

• the kind of money that lets you say “no” when you need to

The 2026 publishing rhythm

To keep this useful (and sustainable), RTM will run on a simple cadence:

• 2 Substack posts per week

  • one deeper, evergreen post you’ll want to save

  • one shorter, tactical post you can apply immediately

• Occasional guides and resources

  • checklists, templates, and step-by-step playbooks that make execution easier

Help shape what I write next

If you’re reading this, you’re part of the early core—and I want to build this around what you actually need.

Drop a comment with one of these:

• Your #1 financial goal for 2026

• Your biggest money stress right now

• The topic you want help with most (layoffs, debt, income, budgeting, investing, career pivot)

I read every comment and use them to plan future posts.

Leave a comment

Quick favor (helps RTM grow)

If RTM feels aligned with what you want in 2026:

• Subscribe so you don’t miss the weekly posts

• Like this post if it resonated

• Share it with a friend who’s feeling the squeeze

• Comment with your goal so I can tailor what comes next

Let’s make 2026 the year you stop guessing—and start building real financial resilience, one practical move at a time.

👉 Join me on Chime and get $100. Terms apply.

One of the hardest parts about building a Substack isn’t writing—it’s managing the money that comes with it.

Because here’s the truth: creator income doesn’t come in a straight line.

Some months you get a big sponsor check, a few affiliate payments, and new paid subscribers.

Other months, you’re wondering if your Stripe account still works.

That’s why money management for creators has to be about rhythm, not rigidity.

Here’s what I’ve learned trying to build Run The Money and other projects:

1. Treat your creator income like a business

Open a separate checking account for your creator work.

It helps you see what’s actually coming in, what’s going out, and what’s left to save or reinvest.

Even if you’re earning a few hundred bucks, that separation builds discipline and clarity.

2. Automate everything you can

Set up automatic transfers for taxes (I do 25%), tithing, and savings.

If it’s not automated, you’ll forget—or you’ll spend it.

Chime’s automatic saving feature makes this stupidly easy, and it’s one of the reasons I use it.

3. Build a “slow month” fund

Creators don’t need six months of expenses like personal finance gurus claim.

But you do need a 1–2 month cushion when sponsorships dip or subscriber renewals slow down.

That fund buys peace of mind—and creative freedom.

4. Pay yourself, even a little

When you start earning from your newsletter, make it a rule: pay yourself something every month, even if it’s $25.

That rhythm matters more than the amount.

It trains your brain to see your Substack as a business, not just a passion project.

5. Know your runway

Your “runway” is how long you can keep writing if no new money comes in.

Know that number.

Respect it.

And use it as motivation to diversify—through sponsors, affiliates, or premium tiers.

Creators don’t need complex spreadsheets or financial degrees.

We just need a simple, sustainable system that fits how money really flows in this space.

If you want an easy way to manage your cash flow, try Chime—it’s what I use personally:

👉 Join me on Chime and get $100. Terms apply.

Because the real goal isn’t just to make more money—it’s to manage it well enough to keep creating.

Stop. You know you could’ve sponsored this newsletter right here?

That’s a missed opportunity for you to get in front of 1,800+ readers. Don’t let it happen again. Visit my Partners Page to learn more or message me.

Most people think financial freedom starts with six figures.

It doesn’t. It starts with $300.

Cover a car payment.
Take stress off the grocery bill.
Free up breathing room in your budget.

That first $300 a month from a side hustle or smart money move changes everything.

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It’s not about the amount. It’s about proof—proof that you can create income on your own terms.

Once you see that, you’ll never look at money the same way again.

👉 What would an extra $300 a month unlock for you right now?

Leave a comment

Quicker $300 Shift?

Want to skip the slow grind? You can buy a small cash-flowing business for less than a new car. Platforms like Empire Flippers show what’s available. That’s a real $300 shift.

Learn more with my affiliate link: RunTheMoney.com/StartYourEmpire

Previously on Run The Money…

Fellow Substackers I’m Reading

If you’ve read this newsletter for any length of time, you know my affinity for finding ways to make extra money. Well, I have two awesome Substackers sharing some for us this week. Check them out!

• teaches us how to make some extra money in The Easy (But Smart) Ways People Are Making Money With AI. I’m particularly interested in the content creation portion myself. Aisha even shares a few quick tips to get the ball rolling—and mistakes to avoid.

AI Marketing Playbook

The Easy (But Smart) Ways People Are Making Money With AI

Last week, while scrolling through Reddit, I stumbled on a post where people claimed they’re making over $20,000+ a month using AI side hustles…

Read more

6 months ago · 21 likes · 4 comments · Aisha Imtiaz

• explains why she’s choosing integration and independence over security and chance in The Strategic Transition: Why I’m Building Independent Income Streams. One key observation—Linda’s discussion of working to reduce risk. With inflation crushing our wallets, this is an idea to lean into.

re/invent: money and life transformation mid-life

The Strategic Transition: Why I’m Building Independent Income Streams

It happened in an ordinary week…

Read more

7 months ago · 3 likes · 4 comments · Linda @FI Accountant

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Millions of TikTok creators almost lost their entire distribution — not because of their content, but because of politics. And while TikTok will remain available, its future won’t look the same.

Here’s what’s coming:

Algorithm changes

• Oracle and U.S. investors will oversee a retrained algorithm based only on American data.

• The “For You” page could feel different, weakening the viral engine that launched unknown creators.

• Some critics warn political influence could creep in under new ownership.

New revenue challenges

• Advertisers are hesitant, pausing or pulling back spend during the transition.

• TikTok Shop may be disrupted, impacting creators who sell or earn through affiliates.

• Monetization programs could shift again, with no guarantees of stability.

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Content and community shifts

• Many creators are already diversifying to YouTube Shorts and Instagram Reels.

• The tight-knit TikTok community may fragment as audiences migrate.

• Success will rely more on long-term brand-building than chasing algorithmic luck.

Potential upside

• The threat of a full U.S. ban is off the table.

• A U.S.-based entity may restore advertiser trust and bring more revenue stability in the long run.

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The Bigger Lesson for Substack Writers

While TikTok’s creators face uncertainty, we have a different advantage here: direct distribution.

• No algorithm stands between you and your readers.

• No executive order can delete your audience.

• Your subscriber list is yours, no matter what happens in Washington, Beijing, or Silicon Valley.

👉 Bottom line: TikTok’s deal is a reminder for all of us — don’t just create, protect your distribution. Build on ground you own.

If this resonates, share this post with a friend who needs to hear it.

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FAQs on TikTok Deal

Q: How does the TikTok deal affect U.S. creators?

A: TikTok’s new U.S.-based ownership means algorithm changes, monetization uncertainty, and possible shifts in community. Creators will need to adapt.

Q: Will TikTok’s algorithm change after the deal?

A: Yes. The algorithm will be retrained on U.S. data under Oracle’s oversight, which may change how the “For You” page works.

Q: What does this deal mean for creators on Substack?

A: It reinforces the value of owning your audience. Substack writers control their distribution, while TikTok creators depend on shifting platforms.

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But here’s the good news: you don’t have to wait to be blindsided. You can build a skillset that makes you “layoff-proof.”

Think about it: most people rely on a single paycheck tied to one employer. That’s financial fragility. The moment the company restructures, you’re exposed. But those who invest in themselves—learning high-demand, transferable skills—play a different game.

AI, communication, project management, content creation, coding, sales—these are skills that move with you. They aren’t locked to one role or one company. And the marketplace is hungry for them.

The key is to start now, before the pink slip arrives. Take a course, shadow a colleague, launch a side project, experiment with AI tools, write online. Each small step compounds into resilience.

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At Run The Money, we call this “investing in yourself.” It’s the first pillar of financial freedom. Because when you control your skillset, you control your options.

You won’t just survive layoffs—you’ll use them as a launchpad.

And in an economy where the only constant is change, that’s the ultimate advantage.

Comment

Here’s the quick breakdown:

🔍 Deal Snapshot

• Type: PR / Marketing Agency

• Model: One-time purchases (93%) + small subscription base (7%)

• Listing Price: $63,226

• Avg. Monthly Profit: $2,874

• Avg. Monthly Revenue: $8,454

• Multiple: ~22× monthly profit

• Launched: 2022 (acquired by current owner in 2025)

Check It Out

✅ Why It’s Interesting

• Affordable entry point: At ~22× multiple, this is cheaper than most online service businesses.

• Automated model: White-labeled, no staff needed — delivery is built in.

• Scalability: Meta Ads funnel works; other channels could boost growth.

• Substack angle: Built-in PR access (800+ publications + podcasts) could be leveraged to grow a creator’s brand, credibility, and newsletter subscriber base.

Explore The Listing

⚠ Risks to Consider

• Low recurring revenue: Only 17 active subs ($19.97–$29.97/mo). Reliance on one-time purchases is riskier.

• Platform dependency: Revenue runs through Stripe, and entity transfer issues could cause hiccups.

• Seller overlap: Owner has another project in the niche (though it doesn’t earn).

💡 My Take

For someone running a Substack or creator business, this isn’t just about profit — it’s about distribution. Owning a PR service could let you:

1. Promote your own content through guaranteed media placements.

2. Offer PR packages to other Substackers, turning one newsletter into multiple revenue streams.

Handled well, $2.8K/mo profit could be the floor — not the ceiling.

👉 Want more quick deal breakdowns like this? Subscribe to Run The Money for weekly insights.

Subscribe

👉 Browse this deal (#87669) and others on Empire Flippers here: https://empireflippers.com/listing/87669?referrer=CDPYC5RKOT3BMNDW

Inventory, storefronts, equipment, staff.

The truth? You can launch a newsletter today for almost nothing.

Subscribe

Here’s why it’s the cheapest—and smartest—business you can start

Low Cost of Entry

Platforms like Substack let you publish for free. No domain, no hosting, no fancy tools required.

Your only investment? Your ideas and consistency.

Zero Inventory

Unlike e-commerce or physical products, you don’t need stock sitting in a garage.

Your “product” is your knowledge, your perspective, and the value you share.

Direct Relationship

A newsletter lands straight in your reader’s inbox. No algorithm deciding who sees it.

That’s an asset you own—your email list.

Scalable Income

Once you’ve got subscribers, you can monetize through sponsors, affiliates, or even your own digital products.

Many newsletters reach $1,000/month with fewer than 1,000 subscribers.

Built for Busy People

You don’t need 40 hours a week. Even 30–60 minutes a day can build momentum.

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The best part?

You start building an asset that grows in value over time. Every subscriber is someone who opted in to hear from you—meaning trust, attention, and potential revenue.

So if inflation’s eating your paycheck and you’re looking for a side hustle that doesn’t drain your wallet—start a newsletter.

It’s the business with the lowest cost and the highest upside.

Subscribe

Action Step

Are you a subscriber or follower who hasn’t posted yet? Launch that newsletter today!

If you already have a newsletter, hit reply and share your latest post!

I pull into the parking lot before dawn as usual.

I’m too far over on the passenger side in the space. So I can’t get my bag out when the huge pickup truck pulls into the spot next to me.

Yes, it’s the start of another week. This return to office nightmare feels like it’ll never end.

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It’s Monday again (FML) 🤦

Maybe you can relate to this…

• Wake up at 4 am.

• Take too long to get out of bed… 4:10 am.

• Take too long going to the bathroom… 4:20 am.

• Weigh yourself before hopping in the shower… shocker—I’m still fat.

• Allow the water to wash over you while longing to go back to bed for another 90 minutes—like you did when telework wasn’t looked at as illegal

• Rush around to get dressed, do hair, brush your teeth — shit it’s almost 4:50 (move your ass!)

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Then, there’s the traffic…

Battle traffic—jackass behind me on a one-lane road for miles has bright LED headlights that shine in every mirror on my car!

Great—here’s the sunlight every trendy fitness bro tells me I need in the morning, check ✅

Finally get to the day job paying all the bills—and in my parking conundrum.

Ahh, Mondays 😑

Screw it. Grab the damn pack—my work survival kit—and battle the line to badge in and go through security.

Not risking being later because I want to get out as early as possible.

And damn—it’s only Monday.

Is it lunch time yet?

Comment

Can you relate? 🤝

Maybe your mode of transportation is different—but if you commute—you get this.

There’s a reason posts like Death of a Corporate Job go viral on Substack. It’s because people get it.

We’re sick of grinding away our best years with the hope of a better life in retirement (if that’s even possible).

If any of this hits you hard, you’re one of us. You belong here.

• Subscribe and drop a comment.

• Share your story—and your dream of getting out.

You feel this because you’re destined to be a creator (like the Creator).

We journey together starting today.

Subscribe

Comment

God calls us to care for what we’re given — our time, talents, money, and families.

But there’s a trap too many of us fall into:

Confusing stewardship with servitude.

Subscribe

😱 Forever dreading Mondays

Too many people sit in jobs they hate, chained to bosses they don’t respect, because they think “providing” means enduring endless misery.

They confuse being a good steward with being owned.

But that’s not what Christ asks of us.

He asks us to serve Him, not the grind. To use our gifts faithfully, not bury them under pointless tasks, late-night texts from the boss, or commutes that steal hours from our families.

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💪 Your pain has a purpose though

Your pain? God can use it.

Like clay in the hands of a potter, the frustrations of work and money shape us.

But He didn’t design you to stay stuck.

Pain is the chisel; purpose is the sculpture.

The truth:

Being a faithful steward means putting what you’ve been given to work for God’s glory — not letting a job or a paycheck dictate your worth.

Comment

Maybe that looks like:

• Starting the side hustle God put on your heart.

• Learning to manage money wisely so your family has breathing room.

• Building something that lets you serve others, not just survive.

The grind doesn’t own you. God does.

Subscribe

✍️ Reflection Question

Where in your life have you mistaken “being responsible” for “being trapped”?

Comment

They spend hours tweaking websites, designing logos, or debating niches.

Meanwhile, the fastest way to grow an audience is right here inside Substack.

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Here’s what I’ve learned building Run The Money on Substack

1. Notes are underrated

Most growth comes from visibility in the Notes feed. Aim for consistency (3–5 per day), not perfection. Short, punchy, and frequent beats “polished and rare.”

2. Restacks > Algorithms

There’s no recommendation algorithm here—it’s people. Restacks are word-of-mouth at scale. Write things people are proud to reshare.

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3. Sections help you niche down

Instead of one giant newsletter, Sections let you segment. That means readers can get exactly what they want, and you don’t burn them out.

4. Borrow Other People’s Audiences (BOPA)

Partnering with other Substack writers accelerates growth. Guest posts, mentions, or simple comment engagement in bigger newsletters puts you in front of the right people.

5. Don’t leave money on the table

Even early on, brands will pay for access. Sponsorships + affiliate links can offset costs and prove your newsletter is a real business asset.

I’ll keep documenting the playbook as I test it. If you’re trying to grow on Substack too, you don’t need to reinvent the wheel.

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👉 Your Reply:

What’s working for you right now?

Notes, referrals, or partnerships?

Let us know below 👇

Comment

🤔 Get something out of this?

Do me a favor and share with your audience!

Share

Are you a Run The Money follower but not yet a subscriber?

Hit that button below 👇

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We think the only path is:

• Start from scratch.

• Work for months (or years).

• Hope the growth comes.

But there’s another way.

Subscribe

In business, people buy laundromats, rental properties, and franchises all the time. They skip the hardest part—starting from zero.

Why shouldn’t creators do the same?

Instead of grinding to 500 subscribers, you could own a newsletter with 5,000 readers tomorrow.

Instead of chasing algorithms, you could own distribution.

It’s not for everyone, and it’s not cheap. But the principle matters: sometimes the smartest move isn’t starting over—it’s starting further ahead.

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Your take

👉 If this idea resonates, stay tuned.

I’ll be writing more about buying newsletters, building financial resilience, and skipping the grind in upcoming posts.

Share

They turn one good idea into three half-baked ones.

The result? A post that feels scattered, forgettable, and easy to click away from.

That’s why micro-posts work so well.

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What are Micro Posts?

A micro-post is one clear idea, written in about 200–250 words. Just long enough to add context, but short enough to be read in under a minute.

The power comes from focus:

• Readers finish the post.

• Finished posts get shared.

• Shared posts bring new subscribers.

You don’t need clever formatting, viral headlines, or hours of editing. You just need to pick one idea and deliver it cleanly.

Think of micro-posts like reps at the gym. One rep won’t change much. But stack 50, 100, 200 reps? That’s where the growth comes from.

Your job isn’t to write the perfect post—it’s to keep stacking clear ideas. Over time, those posts become an archive people can binge, share, and subscribe to.

Subscribe

👉 Challenge for today

Pick one idea (no more than one!) and write it in 250 words or less. Publish it.

That’s your first real micro-post.

Comment below with the link to your micro post!

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Short, punchy, easy-to-digest ideas are what hit.

Subscribe

And here’s the best part:

• They’re quick to publish.

• They spread fast in Notes.

• They stack into an archive that pulls in new readers.

So instead of just dropping them here and there, I’m turning this into a Micro-Post Series.

Every week, I’ll share simple, repeatable frameworks, prompts, and strategies for building an audience with micro-posts.

The goal:

Help you grow faster without burning out.

Today is the kickoff.

Part 1 drops Monday.

Subscribe so you don’t miss future posts ⬇️

Subscribe

👉 Want to see your favorite micro-post featured?

Reply with it in the comments—I’ll highlight a few in future posts.

Comment

The answer: yes—if you stack them.

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One micro-post won’t change much.

But a series of them creates momentum:

• Post #1 catches a few new eyes.

• Post #2 gets shared because it’s short + relatable.

• Post #3 lands in Notes and sparks a conversation.

• By post #10, you’ve built a body of work people binge.

Each micro-post is a breadcrumb.

Together, they lead readers straight to your Subscribe button.

Subscribe

Lesson Learned ⬇️

Stop waiting on the perfect 1,500-word essay.

Start stacking micro-posts—and watch your audience grow.

👉 Thoughts?

Thinking of testing a micro-post series?

Reply or comment with your idea—I’ll feature some in a future post.

Comment

One big post. Thousands of new readers overnight.

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But here’s the truth:

Viral posts are like lottery tickets. They spike, then fade.

Real growth is built in the shadows:

• Showing up daily in Notes.

• Restacking other writers.

• Replying to readers in comments.

• Publishing consistently—even when it feels small.

It’s boring. It’s unsexy.

But boring compounds.

Stop chasing virality. Start stacking visibility. That’s how you grow a Substack that lasts.

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You’re up

What’s one boring growth move you’re willing to commit to this week?

Drop it in the comments—I’ll feature a few in Friday’s post.

Comment

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That’s why most quit.

The truth?

You don’t need to hustle like crazy to grow.

You just need to show up consistently in small ways.

Here’s the lazy version that works

• Restack 3 posts you genuinely like. You borrow audiences instantly—without writing a single word.

• Write a 3–5 sentence micro-post. Keep it simple, punchy, and relatable. People share short posts more than long ones.

• Reply to one reader comment with depth. That single reply turns a casual reader into a loyal subscriber.

That’s it.

It doesn’t take hours. It doesn’t take hustle. It just takes consistency.

The laziest growth strategy is also the most sustainable: show up, add value, and keep going.

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👉 You’re Up

What’s your lazy growth move on Substack?

Reply or drop it in the comments—I’ll feature the best ones next week.

Comment

Not because their ideas are bad…

But, because they miss one simple lever:

Distribution.

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There’s a better way

You can write the best piece in the world.

However, if nobody sees it, it dies in your drafts.

The fix?

Treat Notes + partnerships as mandatory.

👉 Write to publish.

👉 Notes to distribute.

👉 Partnerships to multiply.

Do this every week for 90 days, and your newsletter won’t just “exist”… it will grow.

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PS: This issue is sponsor-friendly. If you’d like to feature your tool or brand in front of readers building newsletters and side hustles, reply here.

Message me

They fail because of bad expectations.

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Here’s the pattern I keep seeing:

• Week 1: excitement, ideas flowing.

• Week 3: posts slow down.

• Month 2: silence.

Why?

Because writers treat Substack like a lottery ticket—instead of a long game.

The truth:

👉 Writing once in a while won’t build trust.

👉 Relying only on virality won’t build subscribers.

👉 Quitting after 6 weeks won’t build income.

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If you want to last, you need a system:

1. Consistency over volume. Post 2–3 times a week, not daily sprints followed by burnout.

2. Leverage your voice. Don’t copy others—react, refine, and remix what’s already trending.

3. Stack small wins. Each post is an asset. Keep showing up.

Newsletters aren’t won in days or weeks.

They’re won in months and years.

So if you’re feeling discouraged—good.

It means you’re in the same spot everyone hits.

The difference?

Most quit.

You don’t have to.

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